Heirloom 73 (2073) Jewelry was founded in 1973 by Murry & Mildred Shapiro in Forest Hills, New York. From a young age, Murry always had a fascination with vintage jewelry. Murry and Mildred started studying and collecting antique jewelry, waiting for the right time to go into manufacturing. Murry discovered that this interest in jewelry of past was shared by other consumer’s who were looking for classic designs that look like they came from Grandma's jewelry box. Murry’s reproductions were so meticulous that many people thought accurates.

In researching vintage designs Murry and Mildred became fascinated with jewelry made with marcasite. Marcasite jewelry first become popular during the nineteenth century, partly because of Queen Victoria’s use during her mourning for her husband. The problem was, other companies were manufacturing marcasite, what could Murry do to stand out from the crowd? Murry found his answer when customers would come into his showroom with missing marcasites in their jewelry. He then decided to start a new practice by prong setting his marcasite. There would be no more gluing the marcasite in as was done previously in the industry. The marcasite would then be secure like a diamond, from now on it would be prong set".

This family oriented company, which thrives on classic pieces and showcases turn of the century charm, hasn't lost sight of the new and popular. Vintage Creations has a few more tricks up the ol' sleeve and we hope you will continue with us on the journey to what is ahead.

Soon after, the companies growth prompted a move into a Manhattan showroom. The business wasn’t the only thing expanding; Murry’s family was also growing. It was no longer just Murry and Mildred in the “family business” his son, Drew, was invloved also. While attending Fordham University and John Jay College Drew also found time to work in the family business.

Heirloom 73 eventually formed a division “Vintage Creations”. Vintage Creations would be the division that specialized in the marcasite jewelry.

Drew eventually joined the company full time in 1979. A few years later Vintage Creations made the big move to its plant in Freehold, NJ. Drew’s capacity for networking in the industry and problem solving in the company kept the family business growing by leaps and bounds, making Vintage Creations a leading manufacturer of marcasite jewelry.

A keen sense of what was to come enabled the company to be at forefront of the Swarvoski Crystal craze. Drew had a vision and Jenna Nicole was born. He designed a jewelry line with a unique twist, sterling silver and prong-set Swarvoski crystals.



This family oriented company that thrives on classic pieces showcasing turn of the century charm hasn’t lost sight of the new and popular. Vintage Creations has a few more tricks up the ol’ sleeve and we hope you continue to look to us to see what is next.